Insights
Notes from the build.
Engineering writing about automation economics, architecture decisions and performance — the reasoning behind choices we make on client work.
2026-10-18 · AI engineering · 6 min
What an AI agent actually costs to run
Build cost is the easy part. The arithmetic behind per-task inference cost, and why context length decides whether your agent is viable.
Read2026-09-27 · Architecture · 5 min
Automation or custom software? A decision rule
When to wire tools together, when to build a system of record, and why the wrong choice costs more than either option.
Read2026-09-09 · Performance · 4 min
Why we ship static-first, even for dynamic products
Server-rendered HTML with islands of interactivity is not nostalgia. It is the cheapest way to hit Core Web Vitals on Indian mobile networks.
Read
Next step
Have a problem worth writing about?
Most of these articles started as a client question. Send yours.